How to survey rewards before the campaign opens
Use lightweight surveys to test price expectations, bundle interest, color demand, and shipping concerns before publishing tiers.
Ask about decisions, not compliments
A survey should not ask whether people like the product. It should test decisions: which reward would you choose, what price feels fair, which accessory matters, and what would stop you from backing.
Compliments are easy. Tradeoffs reveal demand.
- Ask people to choose between real tier options.
- Include a 'would not back' option.
- Ask for the main hesitation in one open field.
Test bundles before adding complexity
Bundle interest can be hard to predict. A survey can show whether people actually want a two-pack, family pack, professional bundle, or accessory kit.
If a bundle attracts little interest before launch, it may not deserve page space or fulfillment complexity.
- Compare single-unit and bundle preference.
- Ask which accessory creates real value.
- Avoid adding bundles only because competitors did.
Use surveys to catch shipping concerns
Backers may worry about shipping cost, region support, warranty, taxes, or delivery timing. A short survey can reveal the friction before it becomes public comments.
The answers can improve the FAQ, reward descriptions, and launch emails.
- Ask where respondents are located.
- Ask what shipping concern would stop a pledge.
- Use region demand to plan fulfillment scope.
Do not over-read small samples
A survey is a signal, not a final forecast. Small samples can be biased, especially if they come from fans or giveaway traffic.
Use survey results with email behavior, follower growth, comments, and comparable campaign research.
- Compare survey choices with actual click behavior.
- Look for strong patterns, not tiny differences.
- Keep final reward decisions tied to margin and fulfillment.
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